Ten years ago, if you were a property management company writing your own blog content and filming your own videos, that kind of marketing gave you a competitive advantage within the industry.
But now, everyone is doing it. This type of marketing is not only expected – it’s necessary.
How do you make your content stand out when there’s so much property management content out there now?
Today, we’re talking to you about long form content. This is going to make a difference in how you communicate with your audiences, and it also brings value and a competitive advantage to your own blog content.
What is Long Form Content?
Long form content can be described as any content that’s above 1,200 words.
Not too long ago, Google was favoring quantity over quality when they ranked websites and their content. They were paying attention to how often you were posting. That has changed. Now, they want to see quality over quantity. They’re looking at:
- What type of content are you sharing with readers?
- Does it bring them value?
This isn’t just about word count.
While longer blogs are definitely favored and they always rank higher organically, it’s not because of word count. Those long blogs are more comprehensive. They’re going to provide more value to readers. If someone is searching for a topic, they’ll find everything they want to know about that topic in your content and they don’t have to search anywhere else.
That’s what Google wants to see.
Additional Benefits of Long Form Content
If the fact that long form content ranks higher doesn’t sell you on its importance, here’s another reason to do it: Long form content really does affect your search engine results page rating, or SERP.
Long form content will also bring trust and credibility to how your audience sees you.
Recently, a study looked at the average length of content on the first page of Google and in the first 10 results. All of those posts had over 2,000 words.
Longer posts have higher traffic numbers. They keep users on your website for a longer period of time. And, they provide more opportunities for backlinks and CTAs – or Calls to Action.
Those CTAs are important throughout your post. They can convert potential website visitors into leads. All of those long posts will showcase your authority and expertise on a particular topic.
Will People Read the Whole Blog?
When we pitch the idea of posting longer blog content, a lot of people wonder:
Will anyone read the whole thing?
It seems like a lot: 1,200 or 2,000 words of content.
That’s why it’s so important to structure the long form blog properly. You want to include subheadings throughout the blog. That gives your readers an opportunity to scan the piece and quickly search for what they really want to read about. It also breaks up the text.
Ideally, as they read and they find what they’re looking for, they’ll grow more interested in the entire topic.
For example, here you are, still reading this. That’s because you care about improving your marketing strategies and you want to learn more about long form content.
Creating long form content is extremely time consuming and is resource-intensive. If you don’t have the resources or the time to write these long blogs, please contact us at Fourandhalf. We can provide the property management content you need.